| P2P电子商务信任评估机制研究 |
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| 引用本文： | 赵汝英,刘嘉勇.P2P电子商务信任评估机制研究[J].通信技术,2011,44(2):93-96. |
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| 作者姓名： | 赵汝英 刘嘉勇 |
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| 作者单位： | 四川大学信息安全研究所,四川,成都,610064 |
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| 摘 要： | 近年电子商务发展迅猛,而点对点（P2P,Peer-to Peer）电子商务更是解决了传统电子商务的服务器瓶颈问题,但信任安全始终是无法绕过的难题。为了研究P2P电子商务中节点间的信任评估,借助模糊理论的知识,提出了一种基于模糊层次分析法的P2P电子商务信任模型。该模型考虑了影响P2P电子商务信任的几个因素,并用模糊层次分析法确定它们对信任度的影响权重,由综合决策计算得到节点的综合信任度。由仿真实例可以看出模型具有较好的抗欺骗能力。
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| 关 键 词： | P2P电子商务 信任模型 模糊层次分析法 |
Study on Trust Evaluation Mechanism for P2P E-Commerce |
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| ZHAO Ru-Ying,LIUJia-yong.Study on Trust Evaluation Mechanism for P2P E-Commerce[J].Communications Technology,2011,44(2):93-96. |
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| Authors: | ZHAO Ru-Ying LIUJia-yong |
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| Institution: | ZHAO Ru-ying,LIUJia-yong(Information Security Institute,Sichuan University,Chengdu Sichuan 610064,China) |
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| Abstract: | In recent years,with the development of electronic commerce,P2P e-commerce solves the bottleneck of traditional e-commerce server,while the trust becomes a problem that could be bypassed.To study the trust evaluation mechanism between nodes in P2P e-commerce,a trust model based on FAHP for P2P e-commerce is proposed with the help of fuzzy theory.This model takes account of several factors which affect the trust relation in P2P e-commerce,and uses FAHP to confirm the weight of each factor's impact on trust,a... |
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| Keywords: | P2P e-commerce trust model FAHP |
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