Finding the most preferred alliance structure between banks and insurance companies |
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| Institution: | 1. Department of Laboratory Medicine, China-Japan Friendship Hospital, Beijing, China;2. Department of Hematology, Peking Union Medical College Hospital, Chinese Academy of Medical Sciences, Beijing, China;3. Department of Cardiology, China-Japan Friendship Hospital, Beijing, China;4. Department of Emergency Medicine, Peking Union Medical College Hospital, Chinese Academy of Medical Sciences, Beijing, China;5. Department of Vascular Surgery, Peking Union Medical College Hospital, Chinese Academy of Medical Sciences, Beijing, China;1. Karolinska Institutet, Department of Medicine, Unit of Cardiology, 17177 Stockholm, Sweden;2. Karolinska University Hospital, Department of Cardiology, 17176 Stockholm, Sweden;3. Karolinska Institutet, Department of Clinical Science and Education, SöS, 11883 Stockholm, Sweden;4. Division of Cardiovascular Medicine, Department of Medicine and Health Sciences, Faculty of Health Sciences, Linköping University, Department of Cardiology UHL, County Council of Östergötland, 58191 Linköping, Sweden |
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| Abstract: | In this paper we have studied alternative alliances between banks and insurance companies. First we defined six different possible structure models for such alliances, and nine criteria used to evaluate the models. The models and the criteria were introduced together with bank and insurance experts. The experts are representatives of the top management of Finnish banks and insurance companies. Searching for the most preferred alliance model is a multiple criteria decision making (MCDM) problem. To solve the problem, we used an expert panel and the Analytic Hierarchy Process (AHP). Based on the evaluations of the panel, the alternatives Financial Conglomerate and Cross-Selling Agreement, no Overlapping Service Channels are most preferred. Which one is chosen, depends on how risk is emphasized. |
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