| 论创造性思维的培养和现代广告设计教学 |
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| 引用本文： | 陈雪芳.论创造性思维的培养和现代广告设计教学[J].孝感学院学报,2000,20(3):19-22. |
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| 作者姓名： | 陈雪芳 |
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| 作者单位： | 孝感学院,艺术系,湖北,孝感,432100 |
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| 摘 要： | 现代广告设计中,创意是广告作品成的创造力,才能生产出有创意的广告.然而当代大学生,由于在小学和中学教育中却忽视了创造性思维的培养,创造力贫乏,设计学院广告专业的学生也不例外,所以在现代广告设计的教学中,对学生创造性思维的培养显得非常迫切和重要.
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| 关 键 词： | 创造性思维 创造力 创意 广告设计 |
| 文章编号： | 1007-1075(2000)03-0019-04 |
| 修稿时间： | 2000年2月4日 |
On the Fostering of Creative Thinking and the Teaching of Modern Ads Designing |
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| CHEN Xue-fang.On the Fostering of Creative Thinking and the Teaching of Modern Ads Designing[J].JOURNAL OF XIAOGAN UNIVERSITY,2000,20(3):19-22. |
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| Authors: | CHEN Xue-fang |
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| Abstract: | Creativeness is the key to success for modern ads designing.As a modern ads designer,one needs creative thinking so as to produce ads with creativeness.Therefore,it is important and also urgent to forster students' creative thinking in the teaching of modern ads designing because this work has been long overclue before they came to college. |
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| Keywords: | creative thinking creative power creativeness ads designing |
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