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Quantifying supply chain ineffectiveness under uncoordinated pricing decisions
Authors:Chung-Lun Li
Institution:Department of Logistics, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong
Abstract:We analyze a multiple-stage supply chain model of a seasonal product with pricing decisions. We develop closed-form expressions for the optimal expected profits of different stages. The results enable us to quantify the loss of supply chain profits if uncoordinated pricing decisions are made by supply chain agents.
Keywords:Supply chain management  Newsvendor model  Pricing  Coordination
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