An intelligent agent negotiation strategy in the electronic marketplace environment |
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Authors: | Malamati Louta Ioanna Roussaki Lambros Pechlivanos |
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Affiliation: | 1. Technological Educational Institute of Western Macedonia, Department of Business Administration, Koila, Kozani 501 00, Greece;2. National Technical University of Athens, 9 Heroon Polytechneiou Str., 15 773, Athens, Greece;3. Athens University of Economics and Business, 76 Patission Str., 104 34, Athens, Greece |
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Abstract: | E-commerce will strongly penetrate the market if coupled with appropriate technologies and mechanisms. Mobile agents may enhance the intelligence and improve the efficiency of systems in the e-marketplace. We propose a dynamic multi-lateral negotiation model and construct an efficient negotiation strategy based on a ranking mechanism that does not require a complicated rationale on behalf of the buyer agents. This strategy can be used to extend the functionality of autonomous intelligent agents, so that they quickly reach to an agreement aiming to maximise their owner’s utility. The framework proposed considers both contract and decision issues, is based on real market conditions, and has been empirically evaluated. Moreover, it is shown that in a linear framework like the one we employ, more elaborate ranking mechanisms do not necessarily improve efficiency. |
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Keywords: | Intelligent agents Negotiation protocol and model Strategy Ranking mechanism |
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