| 高职营销策划项目化课程改革探讨 |
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| 引用本文： | 蒋欣荣.高职营销策划项目化课程改革探讨[J].无锡职业技术学院学报,2011,10(6):48-51. |
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| 作者姓名： | 蒋欣荣 |
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| 作者单位： | 无锡科技职业学院外包管理学院,江苏无锡,214028 |
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| 摘 要： | 根据市场对营销专业学生需求确定了以营销策划类型为载体的项目设计思路。撰写与报告新产品营销策划书、撰写与报告传统产品营销诊断书和年度营销计划书,通过对典型策划类型的提炼,使学生获得比较完整的营销策划能力,可以从事各种产品的营销策划工作。
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| 关 键 词： | 营销策划 载体 项目化课改 |
Discussion on the Project Course Reform of Marketing Planning in Higher Vocational Colleges |
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| Authors: | JIANG Xinrong |
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| Institution: | JIANG Xinrong(School of Business Process Outsourcing Management,Wuxi Professional College ofScience and Technology,Wuxi 214028,China) |
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| Abstract: | Through writing marketing report of new products,diagnosis report of traditional products,annual report of marketing planning and refining case analysis,the students can improve the marketing ability and engage in any jobs relate to marketing planning. |
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| Keywords: | marketing planning carrier project course reform |
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