| 基于生态位理论的酒店竞争策略研究 |
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| 引用本文： | 李付娥.基于生态位理论的酒店竞争策略研究[J].枣庄师专学报,2012(6):130-133. |
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| 作者姓名： | 李付娥 |
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| 作者单位： | 聊城职业技术学院旅游管理学院 |
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| 基金项目： | 聊城职业技术学院院级课题(项目编号:2011LZYR25);聊城市社会科学重点研究项目 |
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| 摘 要： | 生态位是生态学中的重要概念,是指生物在环境中占据的特定位置。生态位现象不仅适用于自然界,它对所有的生命现象都具有普遍性。本研究将生态位理论引入酒店研究领域,从生态位角度界定酒店生态位的内涵,提出酒店生态位的三个维度：功能维度、时空维度和资源维度,分析酒店之间竞争的实质,提出现代酒店的竞争策略。
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| 关 键 词： | 生态位 酒店生态位 竞争策略 |
An Analysis of the Hotel Competition Strategy Based on Niche Theory |
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| LI Fu-e.An Analysis of the Hotel Competition Strategy Based on Niche Theory[J].Journal of Zaozhuang Teachers' College,2012(6):130-133. |
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| Authors: | LI Fu-e |
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| Institution: | LI Fu-e(College of Tourism Management,Liaocheng Vocational and Technical College,Liaocheng 252000,China) |
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| Abstract: | Niche theory is an important theory of ecology, refers to a specific location that biological occupied in the environment. It applies not only in nature, but all life phenomena. This paper proposes the concepts of hotel niche, and then expounds its three dimensions on niche theory： functional dimensions, spatial - temporal dimensions and resource dimensions, analysis substantial competition between the hotels, and then concludes the competitive strategy of modem hotels. |
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| Keywords: | niche hotel niche competitive strategy |
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