浅论三网融合的推广与广播电视传媒体制革新

国家大力推进三网融合，对广电来说，既是机遇也是挑战；对传统、新兴媒体而言，是博弈也是合作。借三网融合的东风，广电将纳入国家信息化发展和国家发展战略之中。以融合为契机，广电应加速体制改革，增强核心竞争力和综合实力；转变运营模式和经营理念，适应市场竞争和用户需求；以融合为平台，推动企事业发展，促进文化产业链的形成、“大媒体”产业的融合。

Shallow Theory From Three Nets Fusion Promotion and Radio and Television Media System Innovation

In 2010 China to push is the key of network convergence of three years. National vigorously promote three nets fusion, of the broadcasting, it is not only an opportunity but also a great challenge; of tradition, new media, in game is cooperation. Three nets fusion of dongfeng borrow, radio and television will into national informatisation and the national development strategy in. To fusion as an opportunity, radio and television should accelerate system reform, enhance core competitiveness and comprehensive strength; Change operation mode and management idea, adapt to the market competition and user demand; to fusion for a platform to promote enterprise or business development, promoting cultural industry chain, ＂big media＂ formed industrial integration.