Abstract: | This study describes a novel and facile synthesis strategy for a styrene‐butadiene rubber (SBR)‐like polymer via Friedel–Crafts‐type reaction between aromatic compounds and polybutadiene using an aluminum chloride as a catalyst. Although gelation was induced by a reaction of a generated carbocation with olefins in other polybutadiene chains in benzene and toluene because of their low electron densities on their rings, anisole with a higher electron density reacted with the polybutadiene carbocation efficiently. The introduction ratio of anisole increased as the reaction proceeded, and the obtained polymer, BRAN polymer, contained 15% anisoles for olefins in the polybutadiene in 4 h at 80 °C as estimated by 1H NMR analysis. The glass‐transition temperature (Tg) of the BRAN polymer also increased with anisole content (Tg ~?50 °C when anisole contents 20%). The vulcanizate containing the BRAN polymer showed higher mechanical properties compared to samples using other matrix polymers. © 2019 Wiley Periodicals, Inc. J. Polym. Sci., Part A: Polym. Chem. 2019 , 57, 841–847 |