| 贵州旅游商品市场特征与开发战略 |
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| 引用本文： | 雷显兵,但文红.贵州旅游商品市场特征与开发战略[J].贵州师范大学学报(自然科学版),2011,29(1):105-110. |
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| 作者姓名： | 雷显兵 但文红 |
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| 作者单位： | 贵州师范大学地理与环境科学学院,贵州,贵阳,550001 |
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| 基金项目： | 国家自然科学基金，地区科学基金项目，博士后基金资助项目，贵州省科技合作重点项目 |
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| 摘 要： | 针对贵州旅游商品市场研究不足的现状,通过对游客市场的调查,分析贵州旅游商品销售市场特征,以及旅游购物者对旅游商品的需求特征;通过对旅游活动组织者和商家的调查,分析旅游商品市场的供给状况和销售模式;最后,提出贵州旅游商品开发应遵循的三个开发战略:特色定位、品牌提升和市场整合战略.
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| 关 键 词： | 旅游商品市场 开发战略 贵州省 |
The market characteristics and development strategies of tourist commodities in Guizhou |
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| LEI Xian-bing,DAN Wen-hong.The market characteristics and development strategies of tourist commodities in Guizhou[J].Journal of Guizhou Normal University(Natural Sciences),2011,29(1):105-110. |
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| Authors: | LEI Xian-bing DAN Wen-hong |
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| Institution: | LEI Xian-bing,DAN Wen-hong(School of Geography and Environment,Guizhou Normal University,Guiyang,Guizhou 550001,China) |
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| Abstract: | According to the inadequate research of the tourist commodity market in Guizhou and the market investigation of tourists,this paper firstly analyzes the purchaser features and the tourist shoppers' demands for the tourist goods.Then,it studies the state of supply and sales model through the survey of tour operators and dealers.Finally,it proposes three strategies for developing of tourist commodities in Guizhou: the characteristic strategy,the brand strategy and the regional integration strategy. |
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| Keywords: | market ot tourist commodities development strategies Guizhou Province |
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