Strongly amenable involutive representations of involutive Banach algebras

Let \(\mathfrak{A }\) be a Banach \(*\) -algebra and let \(\varphi \) be a nonzero self-adjoint character on \(\mathfrak{A }\) . For a   \(*\) -representation \(\pi \) of \(\mathfrak{A }\) on a Hilbert space \(\mathcal{H }\) , we introduce and study strong \(\varphi \) -amenability of \(\pi \) in terms of certain states on the von Neumann algebra of bounded operators on \(\mathcal{H }\) . We then give some characterizations of this notion in terms of certain positive functionals on \(\mathfrak{A }\) . We finally investigate some hereditary properties of strong \(\varphi \) -amenability of Banach algebras.