| 广告语言的特点 |
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| 引用本文： | 汪又发.广告语言的特点[J].孝感学院学报,2004,24(5):36-39. |
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| 作者姓名： | 汪又发 |
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| 作者单位： | 孝感学院,广告系,湖北,孝感,432000 |
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| 摘 要： | 广告语言主要是指在广告活动中使用的语言文字，是广告活动与语言相结合的产物。在广告文案的写作中它与写作技巧、广告的策略创意以及消费者心理密不可分，因此从不同的角度可以看到其不同的特点。但是它根本的特点应该源于广告推销的本质，即为推销目的所决定的“夸饰性”、“劝说性”和“承诺性”特点。正是这三点使广告语言与其他语言明显地区分开来。
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| 关 键 词： | 广告语言 特点 属性 |
| 文章编号： | 1671-2544(2004)05-0036-04 |
Characteristics of the Language Applied in Advertising |
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| WANG You-fa.Characteristics of the Language Applied in Advertising[J].JOURNAL OF XIAOGAN UNIVERSITY,2004,24(5):36-39. |
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| Authors: | WANG You-fa |
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| Abstract: | Ad. language is the language applied in advertising,the product of the combination of advertising and language.It is,in the composition of individual ad.s,closely associated with writing skills,strategic design and consumer want,and therefore,it is necessary to view it from different angles.Its basic characteristics stem out of the nature of advertising:exaggerative,persuasive and assuring,which differentiate itself distinctly from the languages used in other fields. |
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| Keywords: | ad language characteristics attribute |
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