游客微博主题情感分析方法比较研究

针对饮食、娱乐、购物、景观、交通和住宿6个旅游主题, 基于机器学习方法, 开展游客微博主题情感分析方法比较研究。以人工标注的53140条赴日游客微博为数据基础, 应用两种机器学习模型开展建模实验, 并分析不同特征对建模效果的影响。实验结果显示, 两种模型的建模效果良好, 适用于游客微博主题情感分析, 其中最大熵模型效果略优于支持向量机。研究还表明, 在词特征的基础上引入表情符号和主题词进行特征扩展, 可以提高模型的建模效果。

Comparison of Tourist Thematic Sentiment Analysis Methods Based on Weibo Data

Six tourism themes, diet, entertainment, shopping, view, transportation, and accommodation, are selected for thematic sentiment analysis. 53140 Weibo items published by Chinese tourists in Japan are collected and manually labeled as the case study dataset. Maximum Entropy model and Support Vector Machine are adopted. The training results are both fairly good, where the resulting Maximum Entropy model prevails slightly. It can be concluded that machine learning models are reasonably feasible in tourist thematic sentiment analysis. Moreover, the experiment also shows that the models can be improved by introducing emoticon icons and thematic words as supplements to traditional word features.