| 基于消费者需求的企业社会责任研究 |
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| 引用本文： | 张静.基于消费者需求的企业社会责任研究[J].镇江高专学报,2013(3):39-41. |
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| 作者姓名： | 张静 |
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| 作者单位： | 镇江高等职业技术学校商贸艺术系,江苏镇江212016 |
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| 摘 要： | 从企业履行社会责任的内容、层次以及对消费者认知的影响等方面研究基于消费者需求的企业社会责任，提出了推动企业履行对消费者社会责任的政策建议。
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| 关 键 词： | 企业社会责任 消费者视角 责任行为 |
Research on corporate social responsibility in the perspective of consumers |
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| ZHANG Jing.Research on corporate social responsibility in the perspective of consumers[J].Journal of Zhenjiang College,2013(3):39-41. |
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| Authors: | ZHANG Jing |
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| Institution: | ZHANG Jing (Business and Art Department, Zhenjiang Higher Vocational and Technical School, Zhenjiang 212016, China) |
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| Abstract: | The thesis researches the corporate social responsibilities in the perspective of consumers from the contents and levels of the enterprises to fulfill their social responsibilities to their consumers, as well as the impact on consumer awareness. Some policy suggestions to encourage enterprises to fulfill social responsibilities to their consumers are put forward. |
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| Keywords: | corporate social responsibility consumers＇ perspective responsible behavior |
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