农村市场的现状及其开拓策略

我国农村有八亿多人口，这样庞大的人口必然造就一个庞大的消费市场。农村市场是中国未来消费品市场的主体，但目前我国农村市场一直处于低级形态，农村基础设施建设滞后，收入水平低下，流通网络残缺，消费观念落后，是制约农村市场发展的客观条件，也是当前经济增长难以出现新一轮高潮的关键。因此，开拓农村市场不仅是扩大内需的重要举措，更是实现农村现代化的必然选择。本文就当前农村市场的现状及制约因素进行了分析，并提出了一些对策建议。

An Analysis of Chinese rural Market and Corresponding Development Strategies

There are more than 800 million people in Chinese rural areas, which is supposed to create a large consumption market. This market will be the main part of the future consumption market. At present, however, the market is still undeveloped. In rural areas, the lagged infrastructure, low average income, lack of current network all hurt the development of the market. Developing the market is not only an important measure to expand domestic demand, but also a necessity to modernize the Chinese rural regions. Therefore, it is an urgent task to develop the market.This paper will discuss the Present state of the market and analyse the factors which hamper the development of the market. Finally. some strategies and suggestions are given.