Analysis of Key Attributes Influencing the User Satisfaction towards Applications |
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Authors: | Yu-Fan Ho Yi-Lun Chi Iuon-Chang Lin |
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Institution: | 1.Department of Management Information Systems,National Chung Hsing University,Taichung;2.Department of Computer Science and Information Engineering,Asia University,Taichung;3.Department of Photonics and Communication Engineering,Asia University,Taichung |
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Abstract: | This research aims to find out the key attributes influencing the user trust towards applications on the mobile application store. In this research, both the experimental data set and the evaluation results of analysis are described. The analysis results include the test results of analysis of variance (ANOVA) and correlation analysis. In ANOVA, the attributes affecting user rating are derived and applied to the correlation analysis to evaluate the degree of correlation towards user rating, and in the last stage the positive or negative relationship with user satisfaction is figured out. |
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Keywords: | Analysis of variance attributes correlation analysis mobile applications mobile apps |
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