Schmidt's game, badly approximable matrices and fractals

We prove that for every M,N∈N, if τ is a Borel, finite, absolutely friendly measure supported on a compact subset K of RMN, then K∩BA(M,N) is a winning set in Schmidt's game sense played on K, where BA(M,N) is the set of badly approximable M×N matrices. As an immediate consequence we have the following application. If K is the attractor of an irreducible finite family of contracting similarity maps of RMN satisfying the open set condition (the Cantor's ternary set, Koch's curve and Sierpinski's gasket to name a few known examples), then

dimK=dimK∩BA(M,N).