| 企业营销道德测试与评价系统研究 |
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| 引用本文： | 欧阳电平,甘碧群.企业营销道德测试与评价系统研究[J].武汉大学学报(理学版),1998(1). |
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| 作者姓名： | 欧阳电平 甘碧群 |
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| 作者单位： | 武汉大学管理学院 |
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| 摘 要： | 介绍了利用现代化管理技术，构建企业营销道德评价指标体系的方法和模式；利用计算机建立企业营销道德测试与评价系统的目标、总体结构以及开发实施方法．
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| 关 键 词： | 企业营销道德，指标体系，评价模式，系统结构 |
RESEARCH ON THE ENTERPRISE MARKETING ETHICS TESTING AND EVALUATING SYSTEM |
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| Ouyang Dianping,Gan Biqun.RESEARCH ON THE ENTERPRISE MARKETING ETHICS TESTING AND EVALUATING SYSTEM[J].JOurnal of Wuhan University:Natural Science Edition,1998(1). |
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| Authors: | Ouyang Dianping Gan Biqun |
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| Abstract: | In this paper, we introduced the method and mode of constructing the enterprise marketing ethics index system with modern managment technology, and introduced the target,the general architecture, the implementing method of constructing the enterprise marketing ethics testing and evaluating system by using computer. |
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| Keywords: | the enterprise marketing ethics index system evaluting mode system architecture |
| 本文献已被 CNKI 等数据库收录！ |
