| 基于遗传算法的单件组合拍卖营销定价方法 |
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| 引用本文： | 胡军,管春. 基于遗传算法的单件组合拍卖营销定价方法[J]. 南昌大学学报(理科版), 2006, 30(2): 192-194 |
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| 作者姓名： | 胡军 管春 |
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| 作者单位： | 南昌大学,计算机科学与技术系,江西,南昌,330029;南昌大学,计算机科学与技术系,江西,南昌,330029 |
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| 摘 要： | 为了克服传统拍卖式定价法在互联网环境下定价效率较低的不足，提出了一种基于遗传算法的单件组合拍卖定价新方法。并给出了相应的定价协议。实验结果表明该方法能实现企业营销者的最大利润，并可以高效实现多种商品的同时定价。
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| 关 键 词： | 遗传算法 组合拍卖 营销 定价 |
| 文章编号： | 1006-0464（2006）02-0192-03 |
| 收稿时间： | 2005-03-20 |
| 修稿时间： | 2005-03-20 |
Pricing Method of Single-unit Combinatorial Auction Based on Genietic Algorithm |
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| HU Jun,GUAN Chun. Pricing Method of Single-unit Combinatorial Auction Based on Genietic Algorithm[J]. Journal of Nanchang University(Natural Science), 2006, 30(2): 192-194 |
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| Authors: | HU Jun GUAN Chun |
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| Affiliation: | Department of Computer Science and Technology, Nanchang University, Nanchang 330029,China |
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| Abstract: | In order to overcome the default of low efficiency in traditional auction pricing, a new method and protocol based on the genetic algorithm are proposed in internet environment,which use the single - unit combinatorial auction new method to price. Experiments show that current profit of enterprise marketer can be maximized and goods can be priced efficiently. |
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| Keywords: | genetic algorithm combinatorial auction marketing pricing |
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