| 科学选择利基市场的实证研究——以酒店业为例 |
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| 引用本文： | 雷明化.科学选择利基市场的实证研究——以酒店业为例[J].甘肃联合大学学报(自然科学版),2011,25(2):49-54. |
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| 作者姓名： | 雷明化 |
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| 作者单位： | 浙江旅游职业学院酒店管理系,浙江杭州,311231 |
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| 摘 要： | 随着酒店业的发展,快速、正确地寻找利基市场,抢占市场空白,有针对性地设计服务产品成为众多酒店企业的当务之急,同时也是酒店业健康发展的必经之路.通过调查、访谈和顾客信息的统计分析,得到目前饭店业顾客需求多样化的研究结果,运用统计分析为酒店企业提供一个科学而有效的选择饭店利基市场的管理学方法.
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| 关 键 词： | 利基 市场 实证研究 |
An Empirical Research on the Scientific Selection of the Hotel Industry Niche Market |
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| LEI Ming-hua.An Empirical Research on the Scientific Selection of the Hotel Industry Niche Market[J].Journal of Gansu Lianhe University :Natural Sciences,2011,25(2):49-54. |
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| Authors: | LEI Ming-hua |
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| Institution: | LEI Ming-hua(Zhejiang College of Tourism,Hangzhou 311231,China) |
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| Abstract: | With the rapid development of the hotel industry,how to find the niche markets to seize the market gaps,design the service is the top priority of many hotel companies,and it will help the hotel industry to be healthy.In this paper,the variety of survey methods was used for analysis diversification of customer needs,including surveys,interviews and statistical analysis.According to the empirical research,a scientific and effective management methods for the hotel enterprises to find the right niche market was provided. |
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| Keywords: | niche market empirical research |
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