Abstract: | The quantum mechanical model is fully recognized and used for rotational and vibronic transitions in molecules, where according to the model, transitions occur between discrete, the resonance condition matching states, only. It is also accepted that selection rules are implied for rotational and vibronic transitions. Why is it so hard to recognize that this established quantum mechanical model is also valid for vibronic transitions, where the Franck‐Condon principle instead of a selection rule applies to the population of vibronic states in the electronic excitation state? In any case, supposed illustrative and comfortable but wrong explanations, also if they are widely used, must not replace more sophisticated, correct quantum mechanical models. In scientific publications as well as in teaching only the quantum mechanical version of the Franck‐Condon principle should be used. Terms like “Franck‐Condon point” or ”Franck‐Condon region of the photochemical reaction" should be avoided in the future. |