Bimeasure algebras on locally compact groups

For locally compact groups G and H, let BM(G, H) denote the Banach space of bounded bilinear forms on C₀(G) × C₀(H). Using a consequence of the fundamental inequality of A. Grothendieck. a multiplication and an adjoint operation are introduced on BM(G, H) which generalize the convolution structure of M(G × H) and which make BM(G, H) into a K_G²-Banach ${}^1$-algebra, where K_G is Grothendieck's universal constant. Various topics relating to the ideal structure of BM(G, H) and the lifting of unitary representations of G × H to ${}^1$-representations of BM(G, H) are investigated.