The web graph of a tourism system

The website network of a tourism destination is examined. Network theoretic metrics are used to gauge the static and dynamic characteristics of the webspace. The topology of the network is found partly similar to the one exhibited by similar systems. However, some differences are found, mainly due to the relatively poor connectivity and clusterisation of the network. These results are interpreted by considering the formation mechanisms and the connotation of the linkages between websites. Clustering and assortativity coefficients are proposed as quantitative estimations of the degree of collaboration and cooperation among destination stakeholders.