| 浙江发展会展旅游的战略构想 |
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| 引用本文： | 任鸣.浙江发展会展旅游的战略构想[J].宁波大学学报(理工版),2007,20(3):417-420. |
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| 作者姓名： | 任鸣 |
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| 作者单位： | 浙江旅游职业学院,旅行社管理系,浙江,杭州,311231 |
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| 摘 要： | 通过对浙江会展旅游现状的分析和研究,总结了浙江会展旅游业的现状与优势,指出了面临的问题,进而从政府与会展企业角度提出了发展浙江会展旅游业的对策.
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| 关 键 词： | 会展 会展旅游 机遇 竞争 对策 浙江 发展 会展旅游业 战略构想 Zhejiang Development 对策 会展企业 政府 问题 优势 研究 分析 现状 |
| 文章编号： | 1001-5132（2007）03-0417-04 |
| 修稿时间： | 2007-01-12 |
Strategic Scheme for Development of Zhejiang Exposition Toursim |
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| REN Ming.Strategic Scheme for Development of Zhejiang Exposition Toursim[J].Journal of Ningbo University(Natural Science and Engineering Edition),2007,20(3):417-420. |
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| Authors: | REN Ming |
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| Institution: | Tourism College of Zhejiang, Department of travel agencies, Hangzhou 311231, China |
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| Abstract: | Based upon the analysis on the status of the Exposition Tourism in Zhejiang Province, both the opportunities given and the challenges faced by the tourism are summarized. Some measures possibly taken for advancing the Exposition Tourism are introduced from the perspective of the government and the participants. |
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| Keywords: | conference and exhibition tourism opportunities challenges competition measures |
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