基于SSM方法的山西省国际旅游市场客源结构分析

为了寻求山西省国际旅游客源市场发展的合理市场结构,利用转移-份额法,以旅游统计年鉴和中国旅游网提供的数据为基础,对山西省国际旅游客源市场结构进行实证分析。研究表明,山西省国际客源市场中,印度、印尼、意、韩等市场结构份额比较稳定;新、泰、俄等市场结构转移份额呈现弱化的趋势;日、英、加、德、法、澳、美、马等市场结构份额呈上升的趋势;菲律宾市场竞争潜力呈弱化的趋势,应引起山西省拓展国际旅游市场营销的关注.

A SSM Analysis on the Structure of Shanxi International Tourism Market

To pursue the rational international tourism market structure of shanxi province,based on the annual statistical data from the tourism annals of Shanxi province, the market structure of international tourism Market in Shanxi is analyzed as a case by using Shift-share Method. Based on the SSM analysis of the market structure of the international tourist resources, authores find out that in the updated international tourist resources market structure, tourists from India, Italy, Korea are relatively stable while tourists from Singapore, Thailand, Russia are descending; tourists from Japan, American, England, Germany, France, Canada, Australia are arising and the competition in the market share in the Philippines is weakening. All of those tendencies should be cared in developing the International tourist resources marketing.