| 不确定情况下逆向供应链的协作与定价策略研究 |
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| 引用本文： | 郭春香,刘志涛.不确定情况下逆向供应链的协作与定价策略研究[J].数学的实践与认识,2009,39(23). |
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| 作者姓名： | 郭春香 刘志涛 |
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| 作者单位： | 1. 四川循环经济研究中心,四川,绵阳,621000;四川大学工商管理学院,四川,成都,610065
2. 西南科技大学经济管理学院,四川,绵阳,621000 |
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| 基金项目： | 国家自然科学基金，四川省教育厅项目 |
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| 摘 要： | 基于单一制造商和单一零售商构成的逆向供应链系统,应用博弈理论和模糊理论对逆向供应链的协作与定价策略进行了研究.针对回收产品价格的不确定性,将回收价格看作是三角模糊数,采用Chen与H sieh提出的梯级平均综合表示法确定模糊回收价格的解模糊值,由此,建立非合作博弈模型和合作博弈模型,并给出均衡条件下制造商和零售商各自的回收价格策略.最后,举例说明了该方法的有效性.
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| 关 键 词： | 逆向供应链 博弈理论 模糊理论 梯级平均综合表示法 定价 |
The Collaboration and Pricing Decision of Reverse Supply Chain under Uncertainty |
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| GUO Chun-xiang,LIU Zhi-tao.The Collaboration and Pricing Decision of Reverse Supply Chain under Uncertainty[J].Mathematics in Practice and Theory,2009,39(23). |
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| Authors: | GUO Chun-xiang LIU Zhi-tao |
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| Abstract: | In the reverse supply chain (RSC) composed of a manufacturer and a retailer, the collaboration and pricing decision are studied applying game and fuzzy theory. The quality uncertainty for recycling products may result in uncertainty of the recycling price. For this reason, considering the recycling price as a triangular fuzzy number, and the graded mean integration representation method is used to confirm defuzzied value of the recycling price. The non-cooperative game equilibriums and a cooperative game equilibrium are obtained. Moreover, the recycling pricing decision under equilibrium circumstance for the manufacturer and the retailer are presented. Feasibility and effectiveness of the approach proposed in this paper are illustrated with a numerical example. |
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| Keywords: | reverse supply chain game theory fuzzy theory graded mean integration representation method price decision |
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