| 域外广告文化传播的负面影响及对策 |
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| 引用本文： | 金春郊.域外广告文化传播的负面影响及对策[J].孝感学院学报,2002,22(2):89-92. |
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| 作者姓名： | 金春郊 |
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| 作者单位： | 孝感学院,艺术系,湖北,孝感,432100 |
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| 摘 要： | 随着世界经济全球化，广告跨文化传播的不断加深，越来越多的域外广告竟相在我国登陆。作为一种文化传播，它既有正面的积极影响，也有负面的消极影响。文章侧重于分析域外广告文化传播的负面影响以及应对措施，使我国广告业健康发展。
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| 关 键 词： | 域外广告 跨文化传播 负面影响 对策 |
| 文章编号： | 1671-2544(2002)02-0089-04 |
On the Negative Influences and Countermeasures of Cultural Communication of Foreign Ads |
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| JIN Chun-jiao.On the Negative Influences and Countermeasures of Cultural Communication of Foreign Ads[J].JOURNAL OF XIAOGAN UNIVERSITY,2002,22(2):89-92. |
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| Authors: | JIN Chun-jiao |
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| Abstract: | With the economic globalization and the deepening of cross cultural advertisement and communications,more and more foreign ads are coming into China.As a means of cultural transmission,foreign ads have an active as well as negative influence on the country.This paper mainly analyzes the negative influence of foreign ads and the measures to deal with it,with an aim of benefiting the healthy development of our ad industry. |
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| Keywords: | foreign ads cultural communication negative influence counter measures |
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