The Supernetwork Model of Social Networking Services

The unique ways of information organization and dissemination was examined through the microblog and the real-name social network as the representatives of the new virtual social networks. In order to discuss the interrelation and interaction of the two dimensions—topic and user, a supernetwork model was established based on the supernetwork research method. Through the actual data, a supernetwork topology diagram and the changing rule of user participation were attained. And it was concluded that the key factor of dealing with emergent online public sentiment should start with affecting the opinions of key figures, whose opinions would further affect the public opinions.