| 顾客满意度的模糊DEA评价 |
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| 引用本文： | 李冠.顾客满意度的模糊DEA评价[J].山东科技大学学报(自然科学版),2001,20(4):76-78. |
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| 作者姓名： | 李冠 |
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| 作者单位： | 山东科技大学工程经济研究所, |
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| 摘 要： | 将模糊理论与DEA方法相结合评价顾客满意度,顾客只需作出自己的模糊印象结论,而每个决策单元的“输入”和“输出”的权重由其实际数据求得。
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| 关 键 词： | 顾客满意度 模糊 DEA 市场营销 |
| 文章编号： | 1000-2308(2001)04-0076-03 |
| 修稿时间： | 2001年5月30日 |
Evaluation of Customer Satisfactory Degree with Fuzzy Theory and DEA Method |
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| LI Guan.Evaluation of Customer Satisfactory Degree with Fuzzy Theory and DEA Method[J].Journal of Shandong Univ of Sci and Technol: Nat Sci,2001,20(4):76-78. |
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| Authors: | LI Guan |
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| Abstract: | The customer satisfactory degree is evaluated by combining fuzzy theory with DEA method.The customers need only to work out their own fuzzy conclusions.And the weight "input" and "output" of every decision marking unit is calculated with the actual data. |
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| Keywords: | customer satisfactory degree fuzzy DEA |
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