| 高校学报如何经营广告 |
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| 引用本文： | 王晓清. 高校学报如何经营广告[J]. 科技情报开发与经济, 2003, 13(5): 42-43 |
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| 作者姓名： | 王晓清 |
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| 作者单位： | <煤炭经济情报>编辑部,中国煤炭经济学院,山东省烟台市莱山区,264005 |
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| 摘 要： | 随着我国加入WTO，市场经济的逐步完善和发展，高校学报将逐步走向市场。面对报刊业激烈的市场竞争，高校学报如何发挥自己的优势，赢得丰厚的广告收入，逐步发展、壮大，是高校学报所面临的新课题。文章论述了目前高校广告经营的现状及经营广告的必要性，提出了高校学报广告经营的措施。
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| 关 键 词： | 高校学报 市场经济 中国 入世 广告经营 |
| 文章编号： | 1005-6033(2003)05-0042-02 |
| 修稿时间： | 2003-01-20 |
How the College Journal to Manage the Advertisement |
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| WANG Xiao qing. How the College Journal to Manage the Advertisement[J]. Sci-Tech Information Development & Economy, 2003, 13(5): 42-43 |
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| Authors: | WANG Xiao qing |
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| Affiliation: | WANG Xiao qing |
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| Abstract: | Along with the WTO entry of China, the market economy has progressively perfected and developed, and the college journal will take its space on the market. Facing the sharp competition within newspapers and periodicals trade, How the college journal to give the rein to its superiority, obtain generous revenue from advertisement, and get progressive development and strengthening is a new project for the college journal. This paper discusses on the present situation and necessity of the management of advertisement of the universities and colleges at present, and puts forward some measures of the management of advertisement of college journal. |
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| Keywords: | college journal management of advertisement market economy |
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