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Competition and contracting in service industries
Authors:Dominic DiPalantino  Ramesh Johari  Gabriel Y Weintraub
Institution:aGoogle Inc., United States;bManagement Science and Engineering, Stanford University, United States;cColumbia Business School, United States
Abstract:In service industries with congestion effects, two very different contractual structures are commonly observed, depending on whether or not firms choose to offer a guaranteed service level. We analyze the impact of these choices on market outcomes in oligopolistic industries. Our results highlight how different contractual agreements change the intensity of price competition in service industries. Broadly speaking, we show that competition is intensified when firms choose to offer service level guarantees.
Keywords:Competition  Contracts  Game theory  Services  Congestion
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