| 如何提高地方电视新闻的竞争力 |
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| 引用本文： | 王贺男. 如何提高地方电视新闻的竞争力[J]. 中国有线电视, 2021, 0(2) |
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| 作者姓名： | 王贺男 |
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| 作者单位： | 吉林市广播电视台 |
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| 摘 要： | 地方电视台在新闻资讯的获取方面,无论是在速度还是数量上都无法和央视以及各大卫视相比,因此,在电视新闻的播报和影响力方面,地方电视台一直处于劣势。尤其是近年来网络媒体的兴起,使我们的地方电视新闻发展举步维艰,如何提高地方电视新闻的竞争力,成为摆在每个电视新闻人面前急需解决的问题。从实际出发,多角度探讨地方电视台如何利用自身优势、发挥本地特色来提升竞争力。
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| 关 键 词： | 时效性 舆论监督 自身品牌 |
How to Improve the Competitiveness of Local TV News |
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| Affiliation: | (Jilin Radio and Television Station,Jilin 132000,China) |
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| Abstract: | As a local TV station, in terms of obtaining news information, it is unable to compare with CCTV and other major satellite TV stations in terms of speed and quantity. Therefore, local TV stations have always been at a disadvantage in terms of broadcasting and influence of TV news. Especially in recent years, the rise of network media has made the development of local TV news difficult. How to improve the competitiveness of local TV news has become an urgent problem for every TV journalist. Starting from the reality, this paper discusses how local TV stations can use their own advantages and local characteristics to enhance the competitiveness of local TV news. |
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| Keywords: | timeliness public opinion supervision own brand |
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