Effects of mass media on opinion spreading in the Sznajd sociophysics model |
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Authors: | Nuno Crokidakis |
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Institution: | Instituto de Física - Universidade Federal Fluminense, Av. Litorânea, s/n, 24210-340 Niterói - Rio de Janeiro, Brazil |
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Abstract: | In this work we consider the influence of mass media in the dynamics of the two-dimensional Sznajd model. This influence acts as an external field, and it is introduced in the model by means of a probability p of the agents to follow the media opinion. We performed Monte Carlo simulations on square lattices with different sizes, and our numerical results suggest a change on the critical behavior of the model, with the absence of the usual phase transition for p>∼0.18. Another effect of the probability p is to decrease the average relaxation times τ, that are log-normally distributed, as in the standard model. In addition, the τ values depend on the lattice size L in a power-law form, τ∼Lα, where the power-law exponent depends on the probability p. |
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Keywords: | Social dynamics Phase transition Computer simulation Sociophysics |
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