| 加权分析在目标市场营销中的应用 |
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| 引用本文： | 刘昌,赵叔平.加权分析在目标市场营销中的应用[J].数理统计与管理,1997,16(5):22-26. |
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| 作者姓名： | 刘昌 赵叔平 |
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| 作者单位： | 中国科学院管理干部学院 |
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| 摘 要： | 本文用加权分析方法对市场细分化与目标化进行了量化分析。与以前的理论方法相比，提高了目标市场选择的可靠性与准确性。
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| 关 键 词： | 目标市场，市场细分，加权分析 |
The Application of Weighted Analysis in target Marketing |
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| Liu chang Zhao Shuping.The Application of Weighted Analysis in target Marketing[J].Application of Statistics and Management,1997,16(5):22-26. |
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| Authors: | Liu chang Zhao Shuping |
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| Abstract: | his thesis provides a quantification analysis of maket segmentation and targeting withthe method of weighted analysis.Compared with present theories and methods, weightedanalysis increases the reliability and accuracy in selecting target markets. |
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| Keywords: | Target market market segmentation Weighted analysis |
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