| 企业"CRM"理念走进电子政务 |
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| 引用本文： | 赵瑛,梁平.企业"CRM"理念走进电子政务[J].科技情报开发与经济,2006,16(20):173-174. |
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| 作者姓名： | 赵瑛 梁平 |
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| 作者单位： | 重庆大学,重庆,400044 |
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| 摘 要： | 通过介绍企业客户关系管理概念,分析了政府应用CRM与企业应用CRM的联系与区别,结合当今世界各国在电子政务应用中已取得的经验,提出了我国应用CRM创新电子政务的发展思路。
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| 关 键 词： | 电子政务 客户关系管理 公共服务 |
| 文章编号： | 1005-6033（2006）20-0173-02 |
| 收稿时间： | 2006-05-19 |
| 修稿时间： | 2006年5月19日 |
The CRM Concept of Enterprise Enters the E-government |
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| ZHAO Ying,LIANG Ping.The CRM Concept of Enterprise Enters the E-government[J].Sci-Tech Information Development & Economy,2006,16(20):173-174. |
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| Authors: | ZHAO Ying LIANG Ping |
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| Abstract: | Through introducing the concept of customer relationship management (CRM) of enterprise, this paper analyzes on the connections and distinctions of the CRM applied by the government and by the enterprise, and connecting with the current experiences of all countries in the world in the application of the E-government, advances some developing ideas of innovating Chinese E-government by applying CRM . |
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| Keywords: | E-government CRM (customer relationship management) public service |
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