| 科特勒的分销渠道理论在报业中的应用 |
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| 引用本文： | 笪秉宏.科特勒的分销渠道理论在报业中的应用[J].芜湖职业技术学院学报,2006,8(3):67-69. |
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| 作者姓名： | 笪秉宏 |
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| 作者单位： | 安徽机电职业技术学院人文管理系,安徽 芜湖,241000 |
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| 摘 要： | 科特勒的分销渠道理论对报业是非常适用的。该理论对如何选择与评价渠道成员以及如何激励渠道成员都提出了新颖独到的看法。这些策略和理论对报纸发行渠道的建立同样具有指导意义。我们应将其灵活地运用于报业的实践,使报业方面的理论研究能跟得上我国报业实践的发展。
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| 关 键 词： | 科特勒 分销渠道理论 报业 |
| 文章编号： | 1009-1114（2006）03-0067-03 |
| 收稿时间： | 2006-02-12 |
| 修稿时间： | 2006年2月12日 |
Application of Kotler's Distribution Channel Theory in Newspaper Industry |
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| DA Bing-hong.Application of Kotler''''s Distribution Channel Theory in Newspaper Industry[J].Journal of Wuhu Vocational Institute of Technology,2006,8(3):67-69. |
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| Authors: | DA Bing-hong |
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| Institution: | DA Bing-hong |
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| Abstract: | The theory of distribution channel which was put forward by Philip Kotler suits quite well to the newspaper industry, which puts some original views on how to choose, evaluate and stimulate channel members and it has the same directing function in newspaper distribution channel. We should use it flexibly in the newspaper industry and make its research adapt to the development of the practice in our country. |
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| Keywords: | Kotler theory of distribution channel newspaper industry |
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