| 我国广告专业教育的调查分析 |
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| 引用本文： | 梁亚林,曲艳. 我国广告专业教育的调查分析[J]. 西安工程科技学院学报, 2006, 20(4): 419-422 |
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| 作者姓名： | 梁亚林 曲艳 |
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| 作者单位： | 西安工程大学,服装与艺术设计学院,陕西西安710048 |
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| 摘 要： | 通过对全国5所设有广告专业的高等院校进行问卷调查,并对调查结果进行加权分析,初步得出困扰广告专业教育的问题是教学中课程设置不合理、教学过程与实际脱节、教材陈旧以及教学设备落后等,并针对这些问题提出解决办法.
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| 关 键 词： | 广告专业教育 问卷调查 课程设置 |
| 文章编号： | 1671-850X(2006)04-0419-04 |
| 修稿时间： | 2005-12-23 |
Investgation and analysis of advertising education in China |
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| LIANG Ya-lin,QU Yan. Investgation and analysis of advertising education in China[J]. Journal of Xi an University of Engineering Science and Technology, 2006, 20(4): 419-422 |
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| Authors: | LIANG Ya-lin QU Yan |
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| Abstract: | Through carrying on the questionnair survey to 5 national advertisement specialized universities,the weighing analysis to the investigation result is made.The questions puzzled advertisement professional education are obtained:unreasonable curriculum in teaching,the teaching process and actual coming apart,the obsolete teaching materials as well as teaching equipment bouk wardmess and so on.In view of these problems,some solutions are made. |
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| Keywords: | aduentisement professional education questionneaine survey curriculum installation |
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