| 我国经济型酒店的发展战略思考 |
| |
| 引用本文： | 徐正林,田丽.我国经济型酒店的发展战略思考[J].武汉科技学院学报,2012(1):4-7. |
| |
| 作者姓名： | 徐正林 田丽 |
| |
| 作者单位： | 湖北大学旅游发展研究院,湖北武汉,430062 |
| |
| 摘 要： | 经济型酒店的出现与发展是中国饭店业逐步走向完善与成熟的标志。随着顾客群体经历从中小商务人士到大众休闲旅游的转变,经济型酒店将迎来新一轮的机遇与挑战并存的发展,而战略管理是酒店成功的前提。文章在对经济型酒店行业竞争分析的基础上,提出集团化、品牌化、差异化、精品化的四种发展战略。
|
| 关 键 词： | 经济型酒店 发展战略 |
The Thought on Development Strategy of Chinese Economic Hotel |
| |
| XU Zheng-lin,TIAN Li.The Thought on Development Strategy of Chinese Economic Hotel[J].Journal of Wuhan Institute of Science and Technology,2012(1):4-7. |
| |
| Authors: | XU Zheng-lin TIAN Li |
| |
| Institution: | (the Academy of Tourism Development Research,Hubei university,Wuhan Hubei 430062,China) |
| |
| Abstract: | the growing and development of economic hotel is the mark for the perfect and mature Chinese hotel.With the customer groups changing from business people to the public for recreation travel,the economic hotel now faces a new challenge and opportunity,so the strategic management becomes the precondition for a successful hotel.This paper presents 4 development strategies:branding,exquisites,differentiation and collectivization based on the competition analysis. |
| |
| Keywords: | economic hotel development strategy |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
