| 展厅效应下双渠道制造商服务成本分摊与收益共享契约选择策略 |
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| 引用本文： | 郭金森,任鸣鸣,周永务,杨萍. 展厅效应下双渠道制造商服务成本分摊与收益共享契约选择策略[J]. 数学的实践与认识, 2021, 0(1): 21-32 |
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| 作者姓名： | 郭金森 任鸣鸣 周永务 杨萍 |
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| 作者单位： | 1.河南师范大学商学院;2.华南理工大学工商管理学院 |
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| 基金项目： | 国家自然科学基金(71902055;71520107001);国家社会科学基金项目(17BGL139);教育部人文社会科学项目(19YJA630033);广西自然科学基金(2018GXNSFAA138200)。 |
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| 摘 要： | 基于对称信息框架,针对一个传统零售商和一个双渠道制造商组成的供应链系统,构建零售商实体店售前服务存在展厅效应下,制造商服务成本分摊与网络渠道收益共享契约选择策略模型.研究发现,制造商通过对上述两种不同契约的有效设计都能刺激零售商的服务动机,提高其服务水平,并进一步增加供应链各主体渠道需求和收益.对比两种不同的契约模式,...
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| 关 键 词： | 双渠道 展厅效应 服务成本分摊 收益共享 |
Service Cost-sharing and Revenue-Sharing Contract Selection Strategies for Dual-channel Manufacturer Under the Showrooming Effect |
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| GUO Jin-sen,REN Ming-ming,ZHOU Yong-wu,YANG Ping. Service Cost-sharing and Revenue-Sharing Contract Selection Strategies for Dual-channel Manufacturer Under the Showrooming Effect[J]. Mathematics in Practice and Theory, 2021, 0(1): 21-32 |
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| Authors: | GUO Jin-sen REN Ming-ming ZHOU Yong-wu YANG Ping |
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| Affiliation: | (Business School,Henan Normal University,Xinxiang 453007,China;School of Business Administration,South China University of Technology,Guangzhou 510640,China) |
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| Abstract: | In the case of symmetric information framework,the optimal contract selection strategies mode of service cost-sharing and revenue-sharing contract for dual channel manufacturer under the showrooming effect is constructed.It is showed that both the two different contracts can effectively stimulate the retailer to improve his service level while the showrooming effect occurred.Compared to the two different contract models,the two partners always prefer to select the service cost-sharing contract,so that can get more profits than under the revenue-sharing contract. |
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| Keywords: | dual channel showrooming effect service cost-sharing revenue-sharing |
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