| 江西景德镇市旅游结构及其开发战略研究 |
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| 引用本文： | 万绪才,沈思保. 江西景德镇市旅游结构及其开发战略研究[J]. 皖西学院学报, 2001, 17(2): 55-58,77 |
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| 作者姓名： | 万绪才 沈思保 |
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| 作者单位： | 1. 南京经济学院,旅游学系,江苏,南京,210003
2. 江苏省宿迁市计委,江苏,宿迁,223800 |
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| 摘 要： | 本文对景德镇市旅游资源结构、旅游行为结构、旅游客源市场结构进行了分析，并提出其开发战略与配套措施。笔者认为，景德镇市旅游资源丰富，市政府应对其旅游资源进行综合开发；同时，要加强宣传促销，加大旅游投入，改善城市形象，提高旅游从业人员素质。
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| 关 键 词： | 旅游结构 开发战略 景德镇市 旅游业 发展 旅游资源结构 旅游行为结构 旅游市场 |
| 文章编号： | 1009-9735(2001)02-0055-04 |
A Study on the Structure of Tourism and Its Exploitation in Jingdezhen City, Jiangxi Province |
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| Wan Xucai,Shen Sibao. A Study on the Structure of Tourism and Its Exploitation in Jingdezhen City, Jiangxi Province[J]. Journal of Wanxi University, 2001, 17(2): 55-58,77 |
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| Authors: | Wan Xucai Shen Sibao |
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| Abstract: | In order to accelerate the development of tourism industry in Jingdezhen City, this paper analyses the structure of tourism in Jingdezhen, and gives some strateqic measures. The tourism resources must be opened up comprehensively and the investment in tourism must be added enormously. The city identity must be bettered and the tourism workers'quality must be improved, etc. |
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| Keywords: | structure of tourism exploitation Jingdezhen in Jiangxi |
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