| 广告信息传播中语境水平与文化同一性 |
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| 引用本文： | 彭林. 广告信息传播中语境水平与文化同一性[J]. 孝感学院学报, 2003, 23(6): 93-96 |
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| 作者姓名： | 彭林 |
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| 作者单位： | 湖北大学,外国语学院,湖北,武汉,430062 |
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| 摘 要： | 依据文化人类学家霍尔对语境水平的高低界定，以中美广告实例为分析对象，探讨了广告在高语境文化传播与低语境文化传播中对文化同一性的差异性体现。
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| 关 键 词： | 广告信息传播 文化同一性 高语境文化 低语境文化 |
| 文章编号： | 1671-2544(2003)06-0093-04 |
Context Levels and Cultural Identity in Advertising Communication |
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| PENG Lin. Context Levels and Cultural Identity in Advertising Communication[J]. JOURNAL OF XIAOGAN UNIVERSITY, 2003, 23(6): 93-96 |
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| Authors: | PENG Lin |
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| Abstract: | In terms of the classification of context by Hall, the paper focuses on different requirements of cultural identity between high context advertising communication and low context advertising communication through analysis on Chinese and American advertising cases. |
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| Keywords: | advertising communication high context culture low context culture cultural identity |
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