中华医学会系列杂志和国外知名杂志的办刊经验及对医学学术期刊改制的启示

医学学术期刊因其专业性在出版体制改革的进程中必然要求采取有针对性的应对策略.本文通过分析国内的龙头医学学术期刊——中华医学会系列杂志在品牌建设、集团化发展、数字化、多重合作等方面的办刊策略以及国外知名相关期刊运营的独到之处,以期对国内该类期刊的改制和发展方向提供相应的借鉴.

Enlightenment of the series periodicals of the Chinese Medical Associations and the famous foreign related journals to the reform of medical academic periodicals

Targeted countermeasures should be taken for medical academic periodicals in the reform of publishing entities owing to its professional property. The paper analyzed both the series periodicals of the Chinese Medical Associations and the famous foreign related ones as the reference for reform as the leading journals among the domestic medical academic ones have superiorities collectivization and sustainable development, digitization, and multiple cooperation,while excellently on their unique tactics. Therefore, good advices can be learned from those above because the former in brand building, the latter operate for the reform and development of the medical academic periodicals.