| 基于调查分析的沙家浜红色旅游市场发展对策 |
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| 引用本文： | 姚文萃,单鹏飞,吕其伟,杨晓华.基于调查分析的沙家浜红色旅游市场发展对策[J].苏州科技学院学报(自然科学版),2010,27(1):71-76. |
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| 作者姓名： | 姚文萃 单鹏飞 吕其伟 杨晓华 |
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| 作者单位： | 苏州科技学院建筑与城市规划学院,江苏,苏州,215011 |
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| 摘 要： | 通过对沙家浜红色旅游市场的调查数据进行统计分析，从红色旅游角度出发，结合其开发现状，提出准确定位红色旅游市场；以“吴越”文化为底蕴，将“红绿古俗闲”有机结合；增强红色产品的参与性与体验性，加强景点连贯性；完善基础设施与服务水平；实行多方位经销渠道和手段等发展对策，以实现沙家浜红色旅游可持续发展。
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| 关 键 词： | 沙家浜 调查分析 红色旅游 发展对策 |
Development measures for red tourism of Shajiabang based on a survey |
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| YAO Wencui,SHAN Pengfei,LV Qiwei,YANG Xiaohua.Development measures for red tourism of Shajiabang based on a survey[J].Journal of University of Science and Technology of Suzhou,2010,27(1):71-76. |
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| Authors: | YAO Wencui SHAN Pengfei LV Qiwei YANG Xiaohua |
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| Institution: | YAO Wencui,SHAN Pengfei,LV Qiwei,YANG Xiaohua(School of Achitechture , Urban Planning,SUST,Suzhou 215011,China) |
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| Abstract: | Through counting and analyzing the data of the survey,this paper suggests that the red tourism of Shajiabang be positioned accurately and that red and green ancient customs leisure travel be combined with Wuyue culture.The participation and experience of red tourism should be enhanced.To develop attractions consistency,it also proposes to improve the infrastructure and services,and the means of constructing multidimensional marketing channels.All these measures are expected to serve for the sustainable deve... |
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| Keywords: | Shajiabang survey red tourism development measures |
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