| 在线数据库营销模型及其特点 |
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| 引用本文： | 叶明海,沈学军.在线数据库营销模型及其特点[J].上海大学学报(自然科学版),2000,6(6):525-529. |
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| 作者姓名： | 叶明海 沈学军 |
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| 作者单位： | 同济大学,经济与管理学院,上海,200092 |
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| 摘 要： | 随着社会的发展和信息社会的来临,在线营销近年得到了飞速的发展,此文提出了在线数据库营销一套完整的模型体系,以及在我国实施在线数据库营销中企业应注意的问题。
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| 关 键 词： | 在线营销 在线数据库营销 电子商务 在线交易 |
| 修稿时间： | 2000-05-10 |
The Online Database Marketing Model and Its Characters |
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| YE Ming-hai,SHEN Xue-jun.The Online Database Marketing Model and Its Characters[J].Journal of Shanghai University(Natural Science),2000,6(6):525-529. |
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| Authors: | YE Ming-hai SHEN Xue-jun |
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| Abstract: | In the recent years, the e--commerce has made a great progress in the world and has gained more and more interest. Based on this background, Online Database Marketing comes into being and grows up day after day. With the knowledge on "traditional" marketing principles, the paper develops models for Online Database Marketing which is integrated with financial management system and production management system (ERP) and so on. With this idea, the company can improve the relationship with its customers and set up an optical system of Customer Loyalty. Furthermore, this paper also pays attention to the points which are important for the success of implementing Online Marketing in China. |
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| Keywords: | online marketing online database marketing models |
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