| Abstract: | This paper presents an integrated production, marketing and inventory model which determines the production lot size, marketing expenditure and product s selling price. Our model is highly nonlinear and non-convex and cannot be solved directly. Therefore, Geometric Programming (GP) is used to locate the optimal solution of the proposed model. In our GP implementation, we use a transformed dual problem in order to reduce the model to an optimization of an unconstrained problem in a single variable and the resulting problem is solved using a simple line search. We analyze the solution in different cases in order to study the behaviour of the model and for each case, a numerical example is used to demonstrate the implementation of our analysis. |
