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Business strategy analysis for an advertising service supply chain: a study with the publication industry
Authors:Yingxue Zhao  Jiajia Nie  Jing Shao
Institution:1.School of International Trade and Economics,University of International Business and Economics,Beijing,China;2.School of Economics and Management,Southwest Jiaotong University,Chengdu,China;3.Business School,University of International Business and Economics,Beijing,China
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