| 考虑情绪波动的关联价值拍卖模型研究 |
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| 引用本文： | 夏晓华,王美今.考虑情绪波动的关联价值拍卖模型研究[J].数学的实践与认识,2010,40(4). |
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| 作者姓名： | 夏晓华 王美今 |
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| 作者单位： | 1. 北京大学经济学院,北京,100871
2. 中山大学,岭南学院,广东,广州,510275 |
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| 摘 要： | 将考虑参考点的效用函数引入关联私人价值拍卖模型,证明了在APV中,竞拍人整体情绪的波动不会改变卖方对拍卖方式的选择,推广了最优拍卖价的相关研究结论;用数值运算的方法说明了在独立私人价值模型中,竞拍人整体情绪的波动可能引起最优保留价的较大波动,而在考虑关联性的私人价值模型中,竞拍人整体情绪的波动可能导致最优保留价的跳跃行为.
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| 关 键 词： | 关联价值 情绪波动 最优保留价 |
Research on Affiliation Value Auction Model in Emotion Fluctuation |
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| XIA Xiao-hua,WANG Mei-jin.Research on Affiliation Value Auction Model in Emotion Fluctuation[J].Mathematics in Practice and Theory,2010,40(4). |
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| Authors: | XIA Xiao-hua WANG Mei-jin |
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| Institution: | XIA Xiao-hua~1,WANG Mei-jin~2 (1.College of Economics,Peking University,Beijing 100871,China) (2.Lingnan College Sun Yat-sen University,Guangzhou 510275,China) |
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| Abstract: | This paper considered utility function based on reference point in affiliation private value(APV)auction model,proved the emotion fluctuation based the reference point utility function will not change the auction revenue ranking,used numerical method to analyze the best reserve price may change greatly in IPV model and may jump in APV. |
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| Keywords: | affiliation value emotion fluctuation reserve price |
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