| 因子分析在我国寿险市场研究中的应用 |
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| 引用本文： | 黄春兰,彭荣. 因子分析在我国寿险市场研究中的应用[J]. 数理统计与管理, 2007, 26(1): 47-52 |
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| 作者姓名： | 黄春兰 彭荣 |
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| 作者单位： | 广东商学院经济贸易与统计学院,广州,510320;广东商学院经济贸易与统计学院,广州,510320 |
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| 摘 要： | 入世后我国进—步开放了市场,这使得我国巨大的保险市场尤其是寿险市场将面临严峻的挑战。如何在开放与竞争的环境中扩大市场份额,取得更大的发展,是我国寿险业面临的一个重要课题。本文对我国寿险业市场结构进行分析,认为目前中国寿险市场结构属寡头垄断型,市场集中度极高,然后用因子分析法考察了我国寿险公司的市场绩效和市场竞争能力。
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| 关 键 词： | 人寿保险业 市场结构 市场绩效 因子分析法 |
| 文章编号： | 1002-1566(2007)01-0047-06 |
| 修稿时间： | 2005-07-29 |
Factorization Method Used in Our Life Insurance Market |
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| HUANG Chun-lan,PENG Rong. Factorization Method Used in Our Life Insurance Market[J]. Application of Statistics and Management, 2007, 26(1): 47-52 |
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| Authors: | HUANG Chun-lan PENG Rong |
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| Affiliation: | Guangdong University of Business Study, Guangzhou, 510320 China |
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| Abstract: | Our country has opened the inarkets further after entering the WTO, which makes our insurance market especially life insurance market face thc severe challenge. How to expand the market share and obtain further development in this open and hotly competitive environment is our present topic for study. This paper is going to analyze the structure of life insurance market which concentration degree is extremely high, and explore the performance of life insurance companies and the competitive ability by the factorization method. |
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| Keywords: | insurance industry market structure market performance factorization method |
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