| NBA与CBA契约管理比较研究 |
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| 引用本文： | 王志刚,秦小平.NBA与CBA契约管理比较研究[J].湖州师专学报,2011(2):64-68. |
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| 作者姓名： | 王志刚 秦小平 |
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| 作者单位： | 三峡大学体育学院,湖北宜昌443002 |
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| 摘 要： | 职业篮球竞赛市场契约化管理是保持职业篮球竞赛高效运作的一种有效管理方式．契约化管理在保证投资方主体地位的同时，让契约双方权利和义务更加清晰，并可以充分发挥代理人的信息、知识和技术优势，通过激励和约束机制使双方利益实现最大化
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| 关 键 词： | 职业篮球 竞赛市场 契约管理 激励机制 约束机制 |
A Study of the Contract Management. Between NBA and CBA |
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| Institution: | WANG Zhi - gang, QIN Xiao - ping (School of Physical Education, Three Gorges University, Yichang 443002, China) |
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| Abstract: | Professional basketball contract management is an efficient way to maintain efficient operationin professional basketball competitions. Contract Management can both ensure investors＇ dominant position and fully exert the agent the information, knowledge and technology advantages, rights and obligations of the parties more clearly so as to maximize benefits through incentives and constraints mechanism. |
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| Keywords: | professional basketball competition market contract management incentive mechanism constraint mechanism |
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