| 基于Ito方程的广告效应理论预测模型 |
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| 引用本文： | 梁启华. 基于Ito方程的广告效应理论预测模型[J]. 数学的实践与认识, 2007, 37(10): 8-12 |
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| 作者姓名： | 梁启华 |
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| 作者单位： | 山东工商学院,工商管理学院,山东,烟台,264005 |
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| 摘 要： | 广告效应取决于许多因素,假设在t时刻广告效应是t以及在t时刻的接收率S(t)的函数,利用Ito方程,作为连续型随机变量,从理论上给出了一种广告效应的预测模型,包括广告的即时效应、延续效应、累计效应及扩散效应模型.
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| 关 键 词： | 广告效应 Ito方程 预测模型 |
| 修稿时间： | 2004-10-20 |
An Advertisement Effect Forecast Pattern on Ito Equation |
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| LIANG Qi-hua. An Advertisement Effect Forecast Pattern on Ito Equation[J]. Mathematics in Practice and Theory, 2007, 37(10): 8-12 |
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| Authors: | LIANG Qi-hua |
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| Abstract: | Ad effect lies on many elements.This paper supposes that the ad effect at t time is Time t and the function of t time reception rate S(t).Using Ito equations as continuous random variable,this paper puts forward theoretically an ad effect forecast pattern,including ad′s effect instantaneous effect pattern,continued effect pattern,accumulative effect pattern,and diffused effect pattern. |
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| Keywords: | ad effect Ito equation forecast pattern |
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